About

Tamora Spiller

Strategy, experience, and execution in event technology

I have spent more than 17 years in event technology across association management, higher education, and enterprise software. I design what an attendee should walk away feeling, then build the platforms and lead the teams that deliver it.

I started at a leading association management company in 2004, owning registration and event technology for a 60,000+ attendee trade show. I returned as a manager to launch four registration systems across a portfolio of 13+ annual events and supervise two people. At a top research university I led a team of three delivering registration and onsite technology for 25+ events a year, and designed a university wide event request platform.

For nine years I led event technology at a Fortune 500 enterprise software company: a 25,000 attendee flagship conference every year, a global event series across the Americas, EMEA, and APAC, and a field program of 100+ events a year. I owned the platform strategy, led the shift to digital events across the global portfolio, built the registration platform and the content management system underneath them, and connected it all to pipeline reporting. I also led a West Coast cohort mentorship program, running group development sessions and one on one mentoring.

Today I lead event technology for an experience marketing firm serving Fortune 500 brands across technology, telecom, retail, automotive, financial services, life sciences, and industrial sectors, directing an 11 person event technology organization. I sit on the division's strategy and leadership teams, own the technology budget and multiyear roadmap, and set platform strategy across the portfolio.

What I love most is spotting a gap no product fills and building the answer myself. I pair AI development tools with 17+ years of event operations knowledge, and I build every tool on a secure back end from the start.

Certified Product Manager, CornellCertified Scrum Product OwnerCertified ScrumMasterPast member, Swoogo and RainFocus Customer Advisory BoardsPast speaker, Swoogo Next